NOW: Pensions Advertising Campaign

Concept for a multi-channel advertising campaign targeting UK SME's. The campaign satirises the popular TV show '24' and introduces the pension auto-enrolment deadline as the looming 'Pensions time-bomb', urging companies to take action now. The idea heroises the NOW: Pensions team and infers that they are the only ones who can diffuse the urgent and serious situation because, 'Pensions, just got personal'. My role: Concept, Copywriting and Design

Moodboard:
Adcepts:
Video concept:
Online ads:

My other ideas

Alpha Square – Property Website
Charles Stanley: 'InFocus'
Partnership - Pensions and Retirement Website
ppp.co.uk Advertising Campaign
OPPG Corporate literature
GDF Suez: Internal Communications
Legal & General Animations
i2020 Animation – Students and the World of Finance
The 12 Elves – Social Media Campaign
Hermes Investment Management
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