NOW: Pensions Advertising Campaign

Concept for a multi-channel advertising campaign targeting UK SME's. The campaign satirises the popular TV show '24' and introduces the pension auto-enrolment deadline as the looming 'Pensions time-bomb', urging companies to take action now. The idea heroises the NOW: Pensions team and infers that they are the only ones who can diffuse the urgent and serious situation because, 'Pensions, just got personal'. My role: Concept, Copywriting and Design