IMG
BRAND DEVELOPMENT & DIGITAL
UI, UX, ANIMATION
UI, UX, ANIMATION
IMG is a global leader in sports, events, media, and fashion, with a strong focus on connecting brands, content, and audiences in the sports industry. They represent top athletes, run major sporting events, and manage media rights, shaping the future of global sports and entertainment.
This project centered on applying their latest brand development online, advising IMG on the creation and implementation of their new identity and visual language . With a focus on best practice UX and UI design, the website was developed to highlight their expertise in key markets and deliver an engaging and user-friendly experience. Animation was used to enhance the visual appeal and storytelling, while a unique visual treatment ensured a consistent and dynamic presentation of the brand. In addition to my creative work, my effective project management and client communication was key to delivering the project within a tight schedule, ensuring alignment between client expectations, creative and development teams.
This project centered on applying their latest brand development online, advising IMG on the creation and implementation of their new identity and visual language . With a focus on best practice UX and UI design, the website was developed to highlight their expertise in key markets and deliver an engaging and user-friendly experience. Animation was used to enhance the visual appeal and storytelling, while a unique visual treatment ensured a consistent and dynamic presentation of the brand. In addition to my creative work, my effective project management and client communication was key to delivering the project within a tight schedule, ensuring alignment between client expectations, creative and development teams.
