LEGAL & GENERAL
ANIMATION, ILLUSTRATION & STORYBOARDING
Legal & General Investment Management (LGIM) needed a series of short animations to explain complex financial concepts in a way that felt clear, engaging and accessible.
I developed the storyboards, visual concepts, illustrations and animation—translating technical investment topics into easy-to-understand narratives. The visual style remained aligned with LGIM’s brand, but introduced more energy and clarity to help audiences engage with the material.
The series supported LGIM’s broader marketing and education efforts, helping simplify specialist financial topics for a wider audience.
I developed the storyboards, visual concepts, illustrations and animation—translating technical investment topics into easy-to-understand narratives. The visual style remained aligned with LGIM’s brand, but introduced more energy and clarity to help audiences engage with the material.
The series supported LGIM’s broader marketing and education efforts, helping simplify specialist financial topics for a wider audience.
