Lightsource bp
BRAND DEVELOPMENT & ROLLOUT
PRINT, UI, UX, SOCIAL
PRINT, UI, UX, SOCIAL
Lightsource bp is a global leader in developing and managing utility-scale solar energy projects, committed to accelerating the world's transition to affordable, reliable, and sustainable energy. With rapid growth, it was essential to clearly communicate their leadership in this growing market, along with their commitment to building lasting relationships with landowners and local communities.
The website project presented a unique challenge, requiring a thoughtful and flexible design system to support a global site that would be adapted and translated into 19—and growing—regional sites. The website's visual language then became the foundation for the company’s refreshed visual identity, adopting the look and feel, solidifying it with an updated brand guidelines. Since launch, additional assets, including social media and marketing materials, have been developed to support regional marketeers to reinforce Lightsource bp’s growing presence around the world.
The website project presented a unique challenge, requiring a thoughtful and flexible design system to support a global site that would be adapted and translated into 19—and growing—regional sites. The website's visual language then became the foundation for the company’s refreshed visual identity, adopting the look and feel, solidifying it with an updated brand guidelines. Since launch, additional assets, including social media and marketing materials, have been developed to support regional marketeers to reinforce Lightsource bp’s growing presence around the world.
