SMS PLC
BRAND DEVELOPMENT & ROLLOUT
PRINT, UI, UX, ANIMATION
PRINT, UI, UX, ANIMATION
SMS is a leader in smart energy infrastructure, providing innovative solutions that drive the transition to a net-zero future. Listed on the London Stock Exchange, the company specialises in energy metering, data, and grid-scale battery storage, helping businesses and communities achieve greater energy efficiency and sustainability.
This project focused on the development of their brand positioning and identity, creating a cohesive visual language that reinforced their market leadership and the role they play in the transition to net zero. The new identity was rolled out across sales and marketing collateral, a redesigned website, and a suite of sub-brands, ensuring consistency and impact across all touchpoints. Animation was also incorporated to simplify complex technical concepts to commercial and consumer audiences, enhancing engagement and storytelling.
This project focused on the development of their brand positioning and identity, creating a cohesive visual language that reinforced their market leadership and the role they play in the transition to net zero. The new identity was rolled out across sales and marketing collateral, a redesigned website, and a suite of sub-brands, ensuring consistency and impact across all touchpoints. Animation was also incorporated to simplify complex technical concepts to commercial and consumer audiences, enhancing engagement and storytelling.
