ZARODEX
BRAND DEVELOPMENT & IDENTITY
Zarodex Therapeutics is a biopharmaceutical company developing transformational therapies for patients with hard-to-treat conditions. Grounded in cutting-edge B-cell biology, their work aims to redefine immunomodulation and improve outcomes across a range of autoimmune and inflammatory diseases.
The project began with an initial strategic briefing with the client to define the company’s purpose, scientific positioning, and brand direction. Following this, I developed a series of brand concepts, each exploring different expressions of transformation, insight, and pioneering science. These ideas were then refined into a final logo and visual language, which was rolled out across key brand touchpoints.
The project began with an initial strategic briefing with the client to define the company’s purpose, scientific positioning, and brand direction. Following this, I developed a series of brand concepts, each exploring different expressions of transformation, insight, and pioneering science. These ideas were then refined into a final logo and visual language, which was rolled out across key brand touchpoints.
Alternative concepts
